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The Benefits of Integrating Your Cloud Business Apps For any business to grow, it must understand its customers’ needs and tailor services or products to those needs. If you have an ecommerce business, it’s quite likely that you use various software applications to manage different aspects of the business. For example, you may use Shopify as your ecommerce software, QuickBooks for accounting, and a Salesforce CRM to manage leads and prospects. Maybe you also use NetSuite for its robust back-office functionality. If these systems are unconnected, however, it’s hard to keep track of things such as customer orders, inventory, shipping, etc. The ideal solution is to have them all connected to avoid having duplicate data, which leads to inefficiencies and all kinds of errors. Using an iPaaS integration platform, you can connect all your cloud apps and achieve greater efficiency. Here are 3 reasons why you’ll want to integrate your business software systems: Increase customer satisfaction
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When you integrate your apps, you’re able to centralize your accounting, order management, sales and other processes, and thereby provide your employees with a single place where they can view customer information. When all your employees or departments can access the same customer data, responding to customer inquiries becomes easier. Your sales team is able to spot up-selling and cross-selling opportunities, and they can also keep track of service inquiries, orders, and invoices.With real time visibility of customer information, your employees are able to provide a more consistent service experience.
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Streamline your business processes Using disparate systems without connecting them to each other means your business must deal with a huge administrative workload, which can be costly. Hours upon hours must be spent checking the inventory for items ordered, reconciling orders with payments, copying customer data from one platform to the next, etc. When these processes are handled manually, errors will inevitably creep in, leading to inefficiency as well as poor customer service. Much of the time that should otherwise be spent enhancing customer experience and growing the company goes to waste updating records and fixing errors. When your software systems are connected, the records are more accurate and processes are streamlined. This is good news for your customers, as they can keep track of their orders, plus they’ll get informed quickly when any changes are made. Integrated systems take care or many time-consuming tasks, thereby freeing up time for staff to focus on more important matters. Accelerated growth Having your systems integrated makes it easy to expand to multiple locations and add more sales channels because all your data and processes are unified. And since you’re capable of providing great customer service, scaling business operations without compromising on customer experience is possible.