Fri. Jul 10th, 2020


The travel folks

Building a tourism destination for more than a century

3 min read

ATTRACTING guests from the south and around the world has been the purpose of Mackay and the Whitsundays for more than a century.

It commenced in earnest when Mackay was finally connected by rail to Rockhampton, and Brisbane, in 1921 and then to Townsville in 1923.

Shortly, rail vacation commenced to eclipse boarding a steamer at Flat Major Island, and by the end of the ten years the prospects of air vacation had caught the public’s creativeness.

By 1930, the Each day Mercury ­relayed news of a Swiss vacationer-trade expert’s take a look at to the location. It was his evaluation that not ample was getting carried out to entice guests.

Months later on a new vacationer firm, Mackay Tours Ltd, was fashioned to “stimulate and advertise the vacationer traffic” to the region’s beauty places, such as the islands.

The to start with batch of travelers bound for Lindeman Island have been waved off on December 20, 1930.

The opening of the Mackay Airport in 1930. Photograph: Each day Mercury Archives

Mackay Airport had been declared open in April 1930, and more infrastructure and technological advances followed, such as the opening of Eungella Chalet in 1933 and introduction of diesel-drawn airconditioned trains in the 1950s, which carried even now more travelers to the location.

This letter to the editor about advertising and marketing tourism in Mackay, appeared in the Each day Mercury on September 21, 1945: Photograph: Each day Mercury Archives

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Former Mackay Mayor Ian Wooden, later on a Queensland Senator, was an outspoken winner of the tourism prospective of the Mackay location. He promoted the Mackay region’s natural miracles, such as Eungella, and also enhanced the city’s tropical appear by planting palms alongside its principal streets.

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This modern vacationer bus which drove into Mackay on July 26, 1956 attracted a very good offer of focus, but the luxurious it afforded didn’t fairly match the point out of the regional roads at the time. Photograph: Each day Mercury Archives

The Royal Tour of 1954 introduced the freshly-crowned Queen Elizabeth to Mackay.

The Each day Mercury noted the party would provide “world publicity” to the Great Barrier Reef.

As numerous in Mackay fondly recall, Roylen Cruises ran charters to close by islands and reefs right until 2000.

“Brampton Island was the principal attraction for Mackay,” Barry Dean said. “We’d fall three hundred men and women at Brampton for the day and have by means of fifty men and women to Hayman and Lindeman.”

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The legendary train that operated on Brampton Island in the sixties. Photograph: All those Ended up The Days by Ron and Elizabeth Morrison

Mr Dean said the Each day Mercury played an critical job in advertising and marketing the islands as properly as occasions like the Mackay Tourism Competition. But he said it was also there when the cruises to Brampton,

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