October 17, 2021


The travel folks

Collin takes up European leadership role with Preferred Hotels | News

2 min read

Preferred Hotels & Resorts has promoted Brenda Collin to the function of senior vice president, Europe, helpful promptly.

In her new function, Collin will oversee a regional group to make certain the achievement and retention of more than 125 member properties dependent across an expanded area.

“Over the earlier seven many years, Brenda has attained fantastic achievement for our brand and our member resorts by tirelessly pursuing options across all features of our organization and continuously looking at the larger global picture,” said Lindsey Ueberroth, chief executive of Preferred Hotels & Resorts.

“She is a valued and trusted leader who has shown an unwavering enthusiasm for hospitality, a perseverance to excellence, and an admirable resilience when endorsing the power of the Preferred brand previously mentioned the relaxation.

“We are proud to elevate her to an improved management function and have fantastic assurance in her ability to gas even bigger development of the Preferred brand in important European markets.”

Considering that signing up for Preferred in April 2013 – 1st serving as Regional Director of the British isles, Eire, the Nordics and the Netherlands before remaining promoted to managing director of that area in 2017 – Collin has been instrumental in building major awareness of the Preferred Hotels & Resorts brand among trade and industry audiences.

Through her 30-calendar year occupation in the hospitality industry, Collin has set up an exemplary history for guiding entrepreneurs and operators of unbiased and chain resorts alike as they pursue their operational, profits, and internet marketing ambitions.

Prior to signing up for Preferred, she served as co-founder and executive director of HotelREZ, a British isles-dependent agency that offers illustration and consultancy products and services to unbiased resorts worldwide, escalating the company’s portfolio to 700 properties in a seven-calendar year timeframe.

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