January 16, 2021


The travel folks

Consumer research for your 2021 marketing plan

1 min read

To approach for the new calendar year, entrepreneurs typically turn to the most modern year’s information and insights to determine emerging trends and figure out which consumer behaviors are probable to adhere about.

With a pandemic creating profound social, economic, and technological shifts, generating feeling of 2020 could look a close to unachievable activity. But numerous of the improvements that took spot past yr were being not essentially new. In its place, the pandemic acted as a catalyst to accelerate behaviors previously underway. Possibly nowhere is this a lot more evident than in consumers’ improved integration of digital engineering into all factors of their life — including e-commerce, amusement, training, and telemedicine.

This past calendar year also noticed a around the world push for social justice, one particular that had implications for models across the globe.

The results of these exterior catalysts are not just likely to vanish at year’s end. To get completely ready for 2021 and past, marketers will need to embrace agility more than certainty, make details and analytics element of their small business approach and provide clients with a additional particular and seamless working experience — all although reassuring and reminding individuals that companies are getting the principles suitable.

How do we know this? Google has taken a appear again at billions of search queries from 2020, as perfectly as buyer behaviors, surveys, and interviews, and landed on 5 vital insights.

Choose a deeper dive into the consumer exploration and facts below.

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