Thu. Jun 4th, 2020

Dumbflashgames

Be An Adventurer

Consumer research: how needs drive intent

2 min read

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Persons really do not wake up in the early morning and say, “I have intent.”

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It’s not a factor, people really do not communicate like that.

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They do say, “I have to have a thing.”

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or “I want a thing.”

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My title is Justin De Graaf, I am the head of study and insights at Google.

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When people appear to Google.com, there are six have to have states they are in fact hunting

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The first is thrill me.

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The subsequent is impress me, educate me, reassure me, assistance me, and surprise me.

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When a particular person realizes that they have to have a thing, so they could possibly have to have to come across factors to do for

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their young ones this weekend.

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They could possibly turn to Google and look for for “jumpy residences around me.”

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The factor is, driving that, the have to have beneath that is, they in fact want to be helped and

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assistance their family link and have a instant collectively.

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People are the items that are in fact motivating their behaviors.

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What they look for is attempting to solve that.

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But people really do not say that.

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They form “things to do around me.”

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The approaches it can demonstrate up, and how marketers can use it best, factors like creative progress.

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Educate me is a fantastic illustration.

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It’s a large have to have point out.

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Persons are coming to us to get data, and then move on.

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If you are hunting for “safest automobile” or “safest tiny SUV,” you want data.

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You really do not want a sales pitch.

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You really do not want a large scene of creative.

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You want to know rank purchase.

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Give me the details of what is safest.

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Marketers in that instant can be additional efficient, additional direct.

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What’s fascinating is that the needs are what spark a journey, as people move, and

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they broaden and contract a consideration established.

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All alongside that, their needs are attempting to be fulfilled.

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And they’re going to retain going in their journey right up until they come to feel like their needs are

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Which is when you make the order.

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Which is when you e-book your excursion.

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Which is when you know it is accomplished.

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And there is a great deal of delight that comes from being accomplished.

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And so fixing for all those needs is these kinds of a paramount element of humanity, definitely.

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It’s a way to be there and have a romance with the people who are obtaining your factors.

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