October 22, 2021


The travel folks

Cricket coach Justin Langer revealed as face of Mandurah tourism campaign

3 min read

Tourism companies in the Peel region are established for a post-COVID bounce, with a new campaign geared at WA travellers setting up upcoming week.

Cricket coach Justin Langer will be the facial area of a new campaign to assist carry readers again to Mandurah as WA’s tricky borders stay.

As component of the City’s Restart Mandurah System, Stop by Mandurah will launch a new advertising campaign on June 22 aimed at bringing interstate travellers to the Peel region.

Stop by Mandurah, general manager Anita Kane reported the advertising campaign was valued at $80,000, funded by the City of Mandurah.

“This consists of growth of all artistic articles which include filming of all 360 and augmented fact articles which will be a essential part of this campaign. The campaign will be multi- channel across Tv set, radio, outdoor and social media and cover all advertising and marketing charges and engagement of the campaign ambassador,” she reported.

Stop by Mandurah expects visitors to its web page enhance by twenty per cent as properly as improved consciousness of Mandurah.

Mr Langer, Australian men’s cricket coach and a Mandurah home-owner, has been in city filming a collection of clips for social media.

Ms Kane reported it was heartbreaking to see quite a few tourism companies endure as limitations had been imposed, but there had been previously indications of a recovery.

“The tourism industry in Mandurah and the broader region employs far more than 2,500 people today, the overpowering vast majority of whom have been impacted by the coronavirus pandemic,” she reported.

“Since regional travel bans had been lifted, we have started off to see a slight recovery while, with some inns reporting a hundred per cent occupancy on certain evenings of the WA Day long weekend.

“We’re thrilled to have Justin Langer on board to assist get the message out there that Mandurah is again open up for enterprise and to remind people today just how beautiful it is and how considerably there is to do.”

Cricket great and Mandurah resident Justin Langer. Credit history: Michele Seymour (Absolute Edge M/RegionalHUB

Mr Langer reported he experienced been coming to Mandurah due to the fact he was a smaller child.

“To this day I like it and I am absolutely sure I often will,” he reported.

“Surrounded by h2o with fishing, crabbing, beautiful walking and biking tracks, dolphins, wind browsing, kiteboarding, great golf courses and a planet class browsing centre, it’s difficult to get bored in Mandurah.

“And all of this only an hour from Perth — absolute gold.”

Ms Kane reported she believed Mandurah would be particularly appealing to readers from Perth, as Mandurah was “close ample to truly feel safe”, but experienced ample to supply to ensure it felt like “a authentic crack away”.

“Pre-COVID-19, about eighty five per cent of our readers had been from inside of WA,” she reported.

“This is a great signal as so quite a few people today previously know and like us and we think will carry on to head to Mandurah for their holidays.

The campaign is expected to run for eight months.

An aerial check out of Mandurah. Credit history: File picture/Provided

Mandurah Cruises managing director Myrianthe Riddy reported Mr Langer was “an Australian hero who truly enjoys Mandurah.

“He’s plainly a male of great integrity and very good judgement, and so his endorsement really aids credential us to a broader Australian viewers,” she reported.

Ms Riddy reported there had been loads of sights to sector these types of as great places to eat, bars and tours, but Mandurah’s greatest highlights was its character.

“The Peel Inlet and its wildlife is lovely. Lots of people today are not informed of how extensive, tranquil and wild it is,” she reported.

Ms Riddy reported the firm experienced benefited from Federal, Condition and area governing administration assist as properly as assist from the Mandurah community who experienced turned out as limitations had been eased.

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