November 30, 2021


The travel folks

D-EDGE introduces multi-digital media platform for hotels

1 min read

D-EDGE has released MediaGenius, which it explained as “the first multi-electronic media platform” and “the first platform of its form in the market”, for inns to drive immediate bookings.

Asserting the new system
in a media statement D-EDGE stated a hotelier using MediaGenius can create personalised
strategies for every single media in real-time from the intuitive and uncomplicated

All digital campaigns – metasearch,
adwords, retargeting, show and social – are offered through a solitary
access, it additional.

MediaGenius is also a reporting platform, and the user can test the return on financial commitment for every single campaign and the overall performance per keyword. It also delivers a special attribution method that enables each reserving to be allotted to a specific channel, which optimises marketing campaign charges.

“MediaGenius is a video game-changer in conditions of electronic campaign management for lodges. In a context where by hoteliers want to optimise their occupancy charge just after tough months, perfectly-qualified strategies – specifically in the domestic market place or in a couple properly-identified markets – show to give excellent final results,” reported Jean-Louis Boss, chief digital officer of D-EDGE Hospitality Answers.

He additional that the organization is featuring resorts a totally free licence fee for the 1st 3 months “so that they can love the benefits with no possessing to bear the value.” 

MediaGenius is absolutely integrated with D-EDGE CRS, and is also compatible with all CRS on the marketplace.

Observe the MediaGenius video clip in this article.

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