The Dubai Corporation for Tourism & Commerce Advertising and marketing has teamed up with the common multimedia messaging application Snapchat.
The duo aims to remind travellers of the superb weather conditions in the Center East.
At this time Dubai are planning to welcome back holidaymakers from July 7th, as vacation constraints are slowly eased.
Snapchat buyers will be capable to select from four unique augmented actuality (AR) Snapchat Lenses, which have been developed with the intention of transporting buyers to Dubai (nearly) to practical experience the well-known points of interest that Dubai has to give, which include the Burj Khalifa, Dubai Body, Al Seef and Madinat Jumeirah.
This initiative was launched to spread positivity and bring a ray of sunshine, albeit via a display screen, to all those remaining household amid Covid-19.
“Dubai Tourism is delighted with the achievements of this resourceful partnership with Snapchat, which has served sustain world wide interest and consideration for Dubai by reinforcing its posture as a safe have to-visit desired destination.
“Not only has this campaign spread positivity and contentment among the travellers, but it has offered them genuine inspiration to system for their up coming holiday break to Dubai at the time the Covid-19 vacation constraints are inevitably lifted,” claimed Issam Kazim, chief government, Dubai Tourism.