GLOBALTIX’S escalating content material administration challenge has led the Singapore-primarily based on the web ticketing platform to forge a partnership with Magpie. The San Francisco corporation Magpie provides articles management solutions to the tours and pursuits sector.
“As we continue on to make up our previously vast database of tours, sights and things to do, it is develop into progressively crystal clear that running and retaining significant-quality written content is vital given the very true connection among the quality of item material and the conversion amount those solutions will get pleasure from,” reported Chan Chee Chong, GlobalTix CEO.
Chan reported using Magpie as a centralised CMS will allow it to “maintain a single supply of reality, and conveniently update all associates with new goods, updates and announcements”. He mentioned obtaining a more compact and additional productive back again-workplace is “very desirable in the article-COVID world”.
“Content administration is a person of individuals responsibilities that can creep up on a reseller or aggregator very rapidly. Without the need of units and benchmarks to guarantee that excellent is preserved, it is effortless to finish up with a database complete of low-good quality products and solutions providing bad conversion prices. Magpie is all about staying in advance of this trouble,” mentioned Baidi Li, Magpie’s head of expansion initiatives.
“Making GlobalTix items available through Magpie will enable OTAs and other resellers to speedily onboard the most effective range of points of interest, concept parks, town passes and sightseeing tours in the location,” she extra.