November 30, 2021


The travel folks

Grand Fiesta Americana Coral Beach Cancun Appoints New DOSM

2 min read

Grand Fiesta Americana Coral Seaside Cancun All Inclusive Spa Resort has introduced Lorena Vilchis as the resort’s new director of income and advertising and marketing. In this role, Vilchis will direct the resort’s profits and promoting crew and promote its continued expansion and accomplishment the two in the North American and intercontinental markets. In addition, she will spearhead new strategic initiatives to even further broaden business enterprise and enhance worldwide recognition of the residence.

Vilchis joins the resort with more than 30 several years of hospitality practical experience in the course of some of Mexico’s top rated tourist destinations. Most not too long ago, she held the title of director of profits and marketing and advertising for Fairmont Mayakoba, in which she was dependable for the resorts top line income, top the gross sales and marketing and advertising staff for two and a 50 % yrs. In excess of the class of her profession, Vilchis has overseen the income and advertising and marketing efforts for these way of living hospitality makes as Hyatt Ziva, Sheraton and Dwell Aqua and arrives with a holistic see of the market dependent on her experience as vice president of brand progress for Tropical Incentives DMC. It is in this article that she led the Cancun and Riviera Maya sales groups to a 22 per cent enhance year in excess of year for 3 several years in a row.

In accordance to Grand Fiesta Americana, Vilchis has comprehensive encounter negotiating world-wide income agreements, overseeing consortia associations, foremost world-wide team sales, spearheading pre-opening product sales teams and pre-opening resort occasions, building imaginative advertising and marketing strategies and working carefully with the general public relations teams on media relations.

A graduate of Universidad Hispano Mexicana, with a major in tourism, Vilchis speaks English and French. She sits on the board of administrators as vice president of communications and general public relations at MPI Mexican Caribbean Chapter and is an energetic member of AFEET Quintana Roo Chapter and Site México.

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