October 26, 2021


The travel folks

In crisis, Singapore sees opportunity to “reset and revive”, reimagines tourism offerings

3 min read

IN anticipation of the new type of traveller who will get there on her shores as soon as borders are absolutely opened, Singapore is by now busying herself, reinventing her offerings.

At a large hybrid media briefing yesterday, Singapore Tourism Board unveiled SingapoReimagine, the banner platform for initiatives that are meant to “shape the foreseeable future of [the tourism] sector”.

“According to a new analyze by Blackbox Analysis, Singapore
is one of the major post-pandemic locations for travellers in Asia. Our individual
Brand name Wellness Research shows that 3 in 4 (76%) leisure travellers and 9 in 10
small business travellers are probable to travel in the subsequent 12 months. Both equally leisure
and organization travellers keep on to perceive Singapore as a risk-free place,
in spite of COVID-19,” mentioned Chang Chee Pey, assistant chief executive of STB’s
Worldwide Group.

“But we can’t sit back again and wait for life to go back to
regular. COVID-19 has devastated our business, but it has also provided us a
the moment-in-a-life time opportunity to reset, and reimagine what vacation and tourism
must be for the upcoming era. We will have to not waste this chance,” he

To kick
this off, there will be a sequence of of message boards around the entire world to “catalyse
conversations on how to reshape worldwide travel”. STB will also share its learnings
on how the general public and private sectors have appear collectively to generate new
choices for our site visitors.

“As aspect of the community forums, international companions will be invited to
share know-how and exchange tips, with the to start with 1 in Singapore future 12 months
before remaining hosted in other components of the planet,” it claimed.

Concurrently, STB will also organise a series of engagements
with the regional group and tourism companions to co-make suggestions and spur the
renewal of Singapore tourism. Both will be introduced in 2021 with a lot more facts

This system of initiatives is meant to complement the
lately introduced SingapoRediscovers domestic campaign in which each
Singaporean is presented a $100 voucher to commit on tourism goods regionally.

“COVID-19 is the major crisis we have at any time confronted in vacation
and tourism. But it also gives us an opportunity to reset and revive our
industries in strategies that we hardly ever imagined was possible a year in the past. The journey
to reimagine vacation has previously began in Singapore, and we want to carry on
this journey with all those whose voices matter – our community in Singapore, and
our partners right here and all over the globe. We glimpse ahead to co-building ideas
and strategies with all of them, to make travel improved,” mentioned Keith Tan, STB’s
main government.

The SingapoReimagine initiatives will be centered on three
segments – Reimagine Security, Reimagine Engineering, and Remagine Metropolis &
Mother nature.

Reimagine Basic safety would like to elevate health and basic safety actions
dependent on new countrywide criteria. SG Clean Excellent mark which involves tourism
establishments to adhere to a stringent amounts of hygiene and sanitisation as
very well as Secure Management Steps (SMMs). Reimagine Technological innovation focuses on the
use of contactless technological know-how and cleaning robots, to the TraceTogether app and
token to assure readers that travel is safe, seamless and effective. Digital
encounters, hybrid conference venues and gatherings and robotic baristas, now supplied,
will also contribute to delivering a secure surroundings to visitors and locals.

Reimagine Metropolis & Character is an initiative that speaks to
a rising get in touch with from travellers for sustainable tourism. “Singapore aims to be
the world’s most sustainable city destination” and is as a result investing in
new nature-centered principles in spots of desire this kind of as Jewel Changi Airport
and Gardens By the Bay. “Over the next ten years, Singapore will acquire the
Jurong Lake District Tourism Advancement to be a globe-course way of life
location that characteristics the best of sustainability, innovation, nature and
science, and reimagining the Mandai Precinct as a planet-class eco-themed character
cluster with the introduction of new wildlife attractions as very well as
eco-pleasant accommodation offerings”.

Singapore will go on its thrust to be a MICE celebration of decision and aims to “step up marketing and advertising Singapore as a MICE place identified for Protection, Innovation, and Trust”. This is to rebuild limited to mid-time period consideration of Singapore amongst MICE event planners, as a result of media partnerships, electronic and social channels, as well as enhanced organization growth efforts”.

Highlighted impression credit history: Singapore Tourism Board

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