October 25, 2021

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The travel folks

Inmarsat launches OneFi, a game-changing new customer experience platform for airlines to monetise inflight connectivity

4 min read

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Inmarsat, the entire world leader in world cellular satellite communications, today introduced the launch of its modern new OneFi customer expertise platform (CXP) for airlines. The initially-of-its-variety alternative will serve as a catalyst to monetise inflight connectivity by bringing a host of onboard companies together inside of a single portal interface, which travellers can conveniently obtain employing their have private equipment.

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OneFi provides a loaded airline-branded digital system to boost the passenger knowledge onboard flights. It permits travellers to get food and beverages, order seat updates, get the most recent flight and spot information, and signal-up to the airline’s frequent flyer programmes, all in genuine-time from the comfort and ease of their seat. In addition, travellers can search the world wide web, stream video clips and audio, shop online and love other ecommerce choices, making use of superior-speed inflight broadband that airlines could choose to supply cost-free-of-charge, funded via OneFi’s sponsorship and marketing attributes.

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The start of OneFi comes at a crucial time for airlines, with the international pandemic obtaining accelerated passenger need for digital inflight ordeals. Inmarsat’s recent 2021 Passenger Confidence Tracker, the premier and most in depth world-wide survey of its sort considering that the pandemic started, found that electronic alternatives that continue to keep passengers related and minimise their get in touch with with cabin crew and fellow travellers can go a extended way in boosting assurance. In addition, out of the 10,000 respondents worldwide, 41% believed inflight Wi-Fi had amplified in relevance following the pandemic.

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Philip Balaam, President of Inmarsat Aviation, stated: “For a lot of yrs, Inmarsat has advocated the vast commercial opportunities of inflight connectivity. However, until finally now, airways have struggled to realise the complete likely of the small business design. OneFi is a phase modify for all those on the lookout to monetise their Wi-Fi products and services and ensure they retain speed with evolving passenger requirements. It will empower a digital transformation in the cabin, which is especially significant at this vital time for the aviation market.

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“OneFi permits airlines to increase their brand name practical experience and safe passenger loyalty, with the versatility to include their own expert services and use existing and new associates, this kind of as content material suppliers, advertisers and stores. We are in highly developed conversations with foremost airways about adopting this modern new system and count on to see a rollout with our to start with OneFi buyer by the finish of this calendar year.”

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In recent decades, airlines have ongoing to improve their concentration on unlocking new revenue streams via broadband-enabled ancillary solutions. The current market for digital inflight promoting alone is forecast to grow from $266 million today to $3.3 billion by 2030, symbolizing a 10-12 months compound once-a-year progress rate (CAGR) of 42.9% in between 2020 and 2030, in accordance to Valour Consulting. The start of OneFi is a substantial phase in turning that untapped professional prospect into a reality.

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What really sets OneFi aside is its field quality focusing on capabilities, media inventory and calls-to-action that are manufactured accessible to the airline and its companions. These ensure that material is contextual and related to the particular person passenger. It also permits partners to interact in much more significant approaches with passengers and raise gross sales lead generation costs. The platform’s intuitive, consumer-pleasant interface will allow airways to increase passenger just take-up fees and produce a frictionless funnel to order.

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In addition, OneFi is network agnostic and uses open up architecture, that means it can combine with any engineering infrastructure and World-wide-web Provider Providers (ISPs) utilized by airways, making certain a uniform practical experience throughout blended aircraft fleets. The platform is also scalable, offering airline customers the versatility to add new third-party services around time and serving to to long run evidence their onboard offering.

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Inmarsat is transforming global aviation by bringing comprehensive connectivity to plane and flight paths throughout the entire world. It recently unveiled strategies for ORCHESTRA, the communications community of the future, which will provide present geosynchronous (GEO) satellites jointly with low earth orbit satellites (LEO) and terrestrial 5G to form an integrated, significant-performance remedy, unmatched by any current or prepared competitor providing. ORCHESTRA permits capability to be boosted in high-density places this kind of as at airports, removing congested network ‘hot spots’ and guaranteeing the connectivity needs of aviation buyers are satisfied effectively into the foreseeable future, with capacity scaled straight to match their prerequisites.

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About Inmarsat

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Inmarsat is the environment chief in worldwide, cell satellite communications. It owns and operates the world’s most various world wide portfolio of mobile telecommunications satellite networks, and holds a multi-layered, international spectrum portfolio, masking L-band, Ka-band and S-band, enabling unparalleled breadth and range in the solutions it supplies. Inmarsat’s very long-established international distribution network features not only the world’s leading channel partners but also its personal solid immediate retail abilities, enabling conclusion to conclusion customer service assurance.

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The enterprise has an unrivalled track document of functioning the world’s most dependable international mobile satellite telecommunications networks, sustaining business and mission important safety & operational purposes for far more than 40 years. It is also a big driving force driving technological innovation in cell satellite communications, sustaining its management by way of a sizeable investment and a highly effective network of know-how and production partners.

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Inmarsat operates across a diversified portfolio of sectors with the monetary assets to fund its enterprise strategy and retains primary positions in the Maritime, Governing administration, Aviation and Business satcoms markets, functioning persistently as a trusted, responsive and substantial-high-quality companion to its clients across the world.

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