November 30, 2021


The travel folks

Keeping the fantasy of travel alive: WiT Watch on destination marketing: Greece, Singapore, Germany

3 min read

mainly because we simply cannot journey now doesn’t imply we simply cannot retain the fantasy of journey
alive in our customers’ minds. Here’s a spherical-up of places performing their
little bit to retain dreaming alive.

Visit Greece: #greecefromhome

With the existing coronavirus pandemic Greece is sending out a concept to the environment: continue to be dwelling, but at the identical time to continue to be in touch by technological know-how.

The Greek Tourism Ministry has released its new on-line system Greece From Property to market the country’s picture to people all more than the environment and invite them to go to – not by touring physically, but pretty much from the convenience and basic safety of their properties.

This is
an initiative designed jointly by the Greek Tourism Ministry, the Greek Nationwide
Tourism Organisation (GNTO) and Advertising Greece.

According to a report in Greek Town Periods, the Greece From Property campaign has a few goals:

  • To help people from all more than the environment continue to be in touch with the state and its society
  • For people (potential travellers) to find out places and be encouraged by the country’s beauties
  • For tourism professionals to brush up on their electronic capabilities

The report also quoted Greek Tourism Minister Harry Theohari as indicating the system was portion of the government’s over-all strategic response to the Covid-19 pandemic. It is portion of the country’s efforts to “to bolster and regulate the picture of our state as a tourism desired destination,” in addition to safeguarding general public overall health and restarting the financial state.

The system targets both Greek and global travellers.

Singapore Tourism Board: ‘Try This At Property – Strategies from Singapore

The Singapore Tourism Board has discovered a novel way to encourage and have interaction with companions, buyers and Singapore at huge throughout the Covid-19 world wide pandemic.

The NTO has collaborated with artistic company TBWA Singapore to launch a sequence of films on social media – ‘Try This At Property: Strategies From Singapore’ – to encourage you to discover a new artistic talent though discovering your passion from dwelling.

Between the films: Cook dinner, Television set host and meals author Sarah Huang Benjamin turning a pack of prompt noodles into a mouth-watering community dish Peranakan brothers Raymond and Edmond Wong decorating reusable face masks sneaker designer Mark & Sue-Anne (Mr & Mrs Sabotage) reworking the humble bedroom slippers artist Tan Zi Xi (aka @messymsxi) takings up the upcycling challenge with prevalent home merchandise.

“We teamed up with our artistic company TBWA
to help locals and overseas supporters retain their spirits up. The strategy was to investigate
their passion and help them discover new capabilities from our dwelling-grown skills – be
it cooking, crafting, and more – in the convenience of their possess properties. We hope
everybody enjoys a style of Singapore,” stated Lim Shoo Ling, manufacturer director of
Singapore Tourism Board claims

Look at Peranakan-encouraged creations with Raymond and Edmond Wong

Look at the dwelling wear makeover with Mr and Mrs Sabotage

Look at the minimize, reuse and upcycle with Tan Zi X

Location Germany: Desire Now – Visit Later #DiscoverGermanyFromHome

Remain dwelling, continue to be healthy. That is the concept from the German Nationwide Tourist Board (GNTB) to consumers worldwide who are unable to journey thanks to journey restrictions imposed by nations around the world in a bid to halt the spread of  coronavirus.

The tourism board has introduced together its ongoing promoting actions on all social media channels worldwide in a conversation campaign called #DiscoverGermanyFromHome. A a few-minute film was generated to enhance the campaign.

inspiration and information we sustain energetic shopper dialogue and contacts
in the global journey industry. We are creating the basis nowadays for
launching productive recovery programmes in the potential,” stated Petra Hedorfer,

Germany expects to see recovery in the tourism industry in the second 50 % of the year, with promotional strategies rescheduled to be rolled out swiftly in accordance with the market.

Highlighted picture credit history: (Fishing harbour of Vathi): Discover Greece All rights reserved. | Newsphere by AF themes.