June 17, 2021


The travel folks

New Vrbo ad tugs at heartstrings with John Legend and real-life reunions

2 min read

Holiday vacation rental business Vrbo unveiled its biggest campaign to day with a new advertisement that includes John Legend and serious-existence family members who didn’t realise they’d be suffering from shock reunions with beloved ones although cameras rolled.

The scenes enjoy out as Legend performs a
new variation of the typical tune “I Can See Evidently Now.” (see online video below)

The “Vrbo Offers: Immediately after a Long Wait”
collection of ads is all about families: Hugo and Tomas acquiring a put up-pandemic wedding day
redo with their family members as shock friends Susan and Peter conference their seven-thirty day period-aged
grandchild for the very first time in a Vrbo and other promenade, birthday, reunion
celebrations households have been craving. Legend debuted the commercial
and surprise reunions in an unprecedented 2:30 phase that aired for the duration of
the season finale of The Voice. 

“Vrbo believes there is practically nothing much more
significant than being with the persons you like, and we’re celebrating that it’s
lastly time to be reunited,” said Lish Kennedy, Vrbo’s vice
president of world model. “The new music and tales are so powerful that we
made a decision to debut the advertisement by airing at the rear of-the scenes footage along with this
goosebump-developing industrial together on network Tv in a way that’s by no means
just before been finished.”

Sixty- and thirty-2nd versions of
“Vrbo Presents: After a Very long Wait” will air throughout big networks
such as ABC, NBC, and E! and on the internet in YouTube and Facebook ads. Legend
joined forces once more with shut collaborator and Grammy Award-winning singer and
songwriter Raphael Saadiq to generate the rendition of Johnny Nash’s “I Can See
Obviously Now” highlighted in the ad. 

The videos can be seen at Vrbo.com/together. The campaign webpage will be up-to-date a Vrbo releases lengthier versions of the guiding-the-scenes reunion tales and adds more marketing campaign aspects celebrating extended-awaited family members togetherness via the summer.  


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