November 30, 2021

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PEUGEOT is launching its PEUGEOT Design Lab studio in So Paulo

6 min read

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Drawing on its know-how, developed about 210 several years of industrial heritage and 131 yrs of automotive structure, in 2012 PEUGEOT released the PEUGEOT Style Lab, its design and style studio serving purchasers outdoors the automotive sector.
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The complex and human methods of the PEUGEOT Structure Centre, wherever PEUGEOT Style Lab is positioned, supply it with a special potential in this subject.
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All the imagination and creativity of the designers, mixed with the intense precision that the development of a motor vehicle demands, will be applied to the development of products and expert services for PEUGEOT Design Labs exterior consumers close to the entire world, stated Matthias HOSSANN, PEUGEOT Style and design Director.

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As a global car or truck company, PEUGEOT has professionals in its layout groups who know that, what ever the industry, the perfection of new merchandise is not just about their operation. We have to go even even more, to supply at the similar time a worldwide expertise in harmony with the needs and aspirations that the purchaser himself is generally not able to detect, claims Fabien DARCHE, PSA Team Style and design Director in Latin America, who will be at the helm of the routines of the PEUGEOT Style Lab studio in So Paulo. It is this philosophy that permits the PEUGEOT Structure Lab group in So Paulo to integrate and guidance the regional needs for the growth of non-automotive goods and to operate in collaboration with the studios in Paris, Shanghai and San Francisco. Self-confident and enthusiastic about the PEUGEOT Structure Lab – So Paulo challenge, Fabien DARCHE adds: We are heading to consolidate PEUGEOT Design Lab in Brazil not only by fostering the know-how, encounter and excellence of PEUGEOT style from the automotive subject, but earlier mentioned all by offering buyers the chance to detect the refinement and class synonymous with PEUGEOT style in other goods and expert services.

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A SPECIALITY: THE International Brand Style

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Global Model Design and style is the really foundation of the PEUGEOT Design Lab. It is this knowledge of every little thing that, specifically or indirectly, constitutes a brand name in the eyes of its customers, i.e. should not only give merchandise but also construct a coherent model experience. In an more and more globalised and aggressive planet, the PEUGEOT Design and style Lab studio defines a unique and robust manufacturer identification for its clients, which is essential for the identification, achievement and sustainability of the brand name.
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As Jean-Philippe IMPARATO, PEUGEOT Model Director, factors out, Our key mission as a Brand is to anticipate the wants and desires of our consumers in phrases of high-quality, safety and material and to funnel all this into a astonishing, progressive and desirable project.

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The PEUGEOT Style and design Lab will hence be active in fields as diversified as Brand name Graphic, Development, Growth, Industrialisation and Conversation. The development of new products can often give increase to co-financial commitment involving PEUGEOT Layout Lab and the spouse brand. Dependent on the commitment, this collaboration can range from partnership to co-branding. Finally, throughout its heritage, PEUGEOT has exhibited a deep social dedication. PEUGEOT Design and style Lab will continue this tradition by opening its doors to non-earnings initiatives.

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ORGANISATION

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Arnault GOURNAC – Director of PEUGEOT Design Lab.
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A designer by teaching, Arnault GOURNAC was appointed Director of PEUGEOT Style Lab in Could 2019.. He also supervises the PEUGEOT Cycles brand name and the style of PEUGEOT way of life solutions.

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Fabien DARCHE – Head of the PSA Brazil Layout Studio and Head of PEUGEOT Layout Lab Brazil.
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Frenchman Fabien DARCHE, 41 yrs outdated, has a twin technical and design and style background: a mechanical engineer with a diploma from the Universit de Technologie de Compigne in France, specialising in industrial style and design, which he then furthered in Australia at Queensland University of Engineering, wherever he studied Product or service Design and style. Considering that 2001 he has held various positions in the Structure Office of the PSA Team. In particular, he has labored on the generation of principle vehicles and creation autos for the teams makes (PEUGEOT, Citron and DS), which has enabled him to achieve substantial expertise in the field of automotive style and design. He has been doing work professionally with Brazil considering that 2008. In 2011 he joined the Latin American Style and design Centre and in 2020 he became creative director of the So Paulo Studio.

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Marcio ANTUNES – Design and style Challenge Manager.
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Brazilian, 38 decades old, Marcio ANTUNES is a output engineer, graduate of the FEI College Centre (School of Industrial Engineering). He has been associated in undertaking progress given that 1998, performing in various parts of automotive progress in Brazil, this kind of as solution design, device development, prototypes and, over all, structure industrialisation. He began his career with the PSA Group in 2011, in the subject of running prototypes and bodily Fashion types. In 2020 he became Style Project Supervisor in the Latin American Style and design Section.

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Since 2012, PEUGEOT Structure Lab has been functioning with prestigious customers, including Pleyel pianos, Airbus Aviation and Bnteau.

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PLEYEL PIANO
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The Pleyel Piano Factory and PEUGEOT Structure Lab have worked with each other to unveil a piano that reinvents the codes of the earth of music.
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The system of the piano is decreased to align the lid with the keyboard. For the very first time in the record of the piano, the viewers can see the artist taking part in from any angle. This puts the pianists hands in the spotlight and produces increased conversation with the viewers. In addition, the pianist can listen to the sound of his instrument with unprecedented top quality. With the lowered mechanism no lengthier hindering the seem projection, it is quick.
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Even though the piano will retain its black lacquer as a person of the classic codes of the piano universe, Peugeot Style and design Lab has fully revisited the instrument by striving to improve all the traditional codes, in phrases of quantity, ergonomics and architecture. The piano epitomises the good quality and sophistication of the automotive world. For example, its mild and structured silhouette occasionally requires on the overall look of a regatta boat hull, with its sculpted surfaces and aerodynamic visual appeal.

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AIRBUS HELICOPTER
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The classy and dynamic strains of the H160 helicopter revisit the visual identity of the helicopters in the Airbus array, and categorical the generational leap embodied by the product.
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The structure of the H160 helicopter – at the time the X4 job, was launched by the PEUGEOT Design and style Lab designers all through a design competitors, which established Airbus Helicopters need to open up up to new influences and set a new common in conditions of model.
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The futuristic silhouette of the H160 is increased by tapered windows and is the end result of the function accomplished. The fashion reinvents the identification of the prior technology helicopter, the Dauphin, whose attribute nose is now extra fashionable. The fluidity of the H160s line reflects the effectiveness and silent operation of the plane, created attainable by multiple improvements: composite product fairing, biplane rear stabiliser, inclined rear tail rotor, Blue Edge blades.

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SEA Drive Concept
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PEUGEOT Layout Lab has worked with BENETEAU, the globe chief in yachting, to style and design a practical demonstrator combining the intuitive and purely natural dealing with of the PEUGEOT i-Cockpit with the Ship Management connected know-how formulated by BENETEAU. The Sea Drive Notion brings together the very best of the two worlds to explore what the potential of the cockpit could be in boating. The Sea Drive Strategy is the fruit of a collaboration amongst two progressive programmes, a bridge concerning two worlds. At initially glance, this demonstrator incorporates all the various components characteristic of a PEUGEOT i-Cockpit:
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– The compact steering wheel, directly from the automotive earth. Just like on the newest productions of the Lion, its sizing makes sure manoeuvrability and relieve of use,
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– A massive 17-inch touch display displays the Ship Regulate interface and offers speedy entry to the boats electronic characteristics,
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– A detachable pill that guarantees the major navigation information and facts can be shown in the pilots line of sight,
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– Toggle switches on both side of the steering wheel deliver immediate and long-lasting access to the principal capabilities.

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The expansion of PEUGEOT Design Lab is element of the international advancement of the Manufacturer, which is trying to find to enhance its presence all over the environment via to products and products and services that make sure fantastic performance in one of the most aggressive markets: the European marketplace.

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