August 5, 2021

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Preferred Hotel Group Unveils New Updates to its Loyalty Program

3 min read

Chosen Lodge Group has introduced a sequence of updates to its I Choose Hotel Rewards loyalty software. The new offerings include brand-new membership tiers, new earning and redemption solutions, new independent hotel experiences and a initial-time “Refer-A-Pal” reward.·   

The two new membership tiers that have been released are Explorer and Authority, each and every with its have established of gains. The new tiers enhance the existing Insider and Elite tiers, supplying gains, these types of as priority early check-in and late test-out, complimentary space upgrades on availability, absolutely free in-area online, accessibility to exclusive husband or wife delivers, welcome facilities, and 20 to 50 percent bonus details earning for each qualified remain, based mostly on their position.

With the addition of the new tiers, benefits for the existing tiers have also been revised. Members can now seem forward to the subsequent enhancements:  

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  • Insider (-24,999 points): New associates quickly acquire Insider position upon enrollment, earning factors for just about every qualified keep and accessing gains, this kind of as priority early verify-in and late verify-out, room updates based on availability, complimentary internet, a Beyond Green Stay Advantage Bonus, and digital obtain to Desired Vacation Magazine
  • Explorer (25,000-49,999 details): The new Explorer tier gives all Insider positive aspects, a welcome amenity, these kinds of as a bottle of wine, spa credit score or bag of locally designed coffee, and 20 percent bonus points earning per eligible keep
  • Elite (50,000+ details): Incorporates all gains of Insider and Explorer memberships, as well as 50 % reward points earnings, a electronic anniversary present, and a distinctive foods and beverage offering like a complimentary welcome cocktail or breakfast voucher (differs by hotel)
  • Authority (invite-only accessibility): Consists of all Insider, Explorer, and Elite advantages, in addition to complimentary each day breakfast for two (differs by resort), concierge lounge entry (differs by resort), a focused reservation line, and the potential to gift Elite standing to a few buddies for every calendar calendar year membership is distinctive to top I Favor members and obtainable only by invitation

Associates now have an possibility to book Reward Nights with details. For as very little as 15,000 points for each night, customers can ebook a variety of independent hotel ordeals across North The usa. 

The program’s new “Refer-A-Close friend” bonus makes it possible for customers to refer mates and family to I Desire and earn 1,000 bonus details for every new signal-up, with bonus factors also extended to each individual new member. The plan is also featuring the 1,000-stage bonus to advisors that onboard new members to the loyalty plan. 

Amid other enhancements are I Prefer Auctions, allowing users to bid and win one-of-a-type journey experiences such as winemaking and tasting in Tuscany, a suite remain and meal for two in Canada, a couples spa expertise in Acapulco, an artisanal meal less than the stars in San Diego, and additional, for as very little as 5,000 points. 

Additional than 25 new attributes have joined Preferred’s portfolio of above 650 impartial motels this calendar year. The points expiration date for all I Want Lodge Benefits customers has been even more prolonged from June 30 to December 17, 2021, with Elite members sustaining their position through June 30, 2022.

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