August 5, 2021

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Roach departs Barbados Tourism Marketing after two decades | News

2 min read

Barbados Tourism Advertising is bidding farewell to worldwide head of markets and short-term main govt, Petra Roach.

Immediately after nearly two decades with the organisation, the market veteran is leaving to take up a new chance with the Grenada Vacationer Board afterwards this calendar year.

In a statement from the board, Barbados Tourism Advertising and marketing chairman, Roseanne Myers, thanked Roach for her noteworthy contribution to the community tourism industry more than the years.

“On behalf of the board, administration and personnel we say a sincere thank you to Petra Roach for her several years of provider and leadership,” Myers said.

“She has been a large asset to Barbados for two decades and her contribution to the growth and enhancement of tourism sector has been outstanding.”

Roach’s tenure with the Barbados tourism authorities started in 2002 with the then Barbados Tourism Authority, where by she labored with the United Kingdom crew as vice-president.

Next a brief stint as interim main government in 2014 for the duration of the company’s transition period of time to Barbados Tourism Marketing, she would then make her mark as director for the United States in 2015, just before assuming the function of world-wide head of markets in 2019.

She has held the post of interim chief govt due to the fact very last yr November.

In a personal statement, Roach thanked Barbados Tourism Advertising and marketing, adding: “I wish manufacturer Barbados nicely simply because it’s been a wonderful encounter that has served me hone my abilities.”

In buy to influence a seamless changeover about the following couple of essential months, recent British isles director, Cheryl Carter, will act as head of international marketplaces.

The board, with a new commercially focused marketing mandate, will be expediting its recruitment of a chief government.

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