November 30, 2021


The travel folks

Silversea Taps Barbara Muckermann as New Chief Commercial Officer

2 min read

Silversea Cruises has introduced the marketing of Barbara Muckermann to main industrial officer (CCO), efficient quickly. In her new purpose, Muckermann, who most a short while ago served as the line’s main advertising and marketing officer, will target on strengthening the company’s visitor-centric technique throughout the income and marketing channels to even more boost the cruise encounter for the luxurious line’s shoppers. 

As portion of her expanded duties, Muckermann will oversee all features of Silversea’s guest relations, revenue and marketing and advertising, earnings administration functions, strategic communications, and manufacturer recognition. Muckermann’s strategic duties will encompass initiatives that will enhance the buyer knowledge across operations for Silversea Cruises, a subsidiary of the Royal Caribbean Team.  

“Barbara has a proven keep track of record of achievements and is deeply respected throughout the industry. Her experience will establish pivotal in strengthening Silversea’s existence on the worldwide stage as the acknowledged chief in ultra-luxurious and expedition travel,” stated Roberto Martinoli, president and CEO of Silversea, in a push assertion. 

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Muckermann joined Silversea Cruises in October 2001 and returned in 2016 immediately after stints with many luxury and cruise models starting off in 2005. She spearheaded numerous prosperous marketing strategies and strategic partnerships, like Silversea’s ongoing collaboration with photographer Steve McCurry. Muckermann also pioneered this kind of products improvements as the Sea and Land Taste (S.A.L.T.) deep-dive culinary software, among the other folks.

An completed professional in the luxurious journey and hospitality market, Muckermann provides much more than 25 decades of encounter to her new place. Muckermann is a health care provider in political sciences and economics and retains a joint MBA from the London Company Faculty and Colombia College.

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