September 21, 2020

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The travel folks

STB inks S$2 million deal with Klook to promote domestic tourism and local businesses

2 min read

Hong Kong-primarily based primarily based travel functions and services reserving system Klook has been chaotic forming partnerships to boost tourism in Asia Pacific, recently with Get and now with the Singapore Tourism Board (STB) in a S$two million (US$1.forty seven million) domestic advertising partnership.

The partnership aims to push local tourism in the city-state and life-style offerings under the S$45 million SingapoRediscover marketing campaign. The latter, released in July, is to to get locals to travel at dwelling to check out and “capture a sliver” of the S$34b that Singaporeans invested on abroad trips in 2018.

The seven-month collaboration, which commences this September, will aim on a few parts: curated promotions for products and encounters, content material progress, and digital advertising to raise invest.

Enterprises – from motels and sights to tour operators and dining establishments – will be inspired to create new products and encounters to encourage locals to check out precincts this sort of as Orchard Highway, Chinatown, Civic District and Katong-Joo Chiat.

A new partnership to boost local tourism in Singapore

“These new products and refreshed encounters
would also be curated into bespoke bundles with attractive provides to attraction to
different fascination groups this sort of as foodies, outdoor lovers, price seekers
and weekend warriors – locals who like to retain their weekends fresh new and
fascinating,” mentioned STB and Klook in a joint assertion.

Examples incorporate pairing a remain at Mandarin
Orchard Singapore with an art jam session in the heart of Orchard Highway or
complementing a remain at Hotel Mono in Chinatown with a nostalgic journey on
Trishaw Uncle Guided Tours.

STB and Klook will collaborate to develop
reliable tales, from movie opinions to livestreams, to forged a spotlight on
hidden gems and price-for-money promotions, as very well as to elevate the profile of
several dwelling-grown companies all around Singapore.

To further more enhance the reach and searchability
of the several promotions and offerings under this marketing campaign, the two companions will
also co-commit in digital advertising initiatives this sort of as look for engine
advertising, display screen and social media advertising.

Lynette Pang, STB’s assistant chief executive (advertising group), mentioned the tourism board and Klook share the exact obejctive – that is to motivate locals to check out Singapore and assist dwelling-grown companies.

“We seem forward to leveraging their
(Klook) digital advertising capabilities and intensive community of companions to
amplify our initiatives, as very well as encouraging their customers to assist curated
local encounters, high-quality promotions and content material in the coming months,” she
added.

Marcus Yong, Klook’s vice president for advertising, Asia Pacific, mentioned by means of the partnership “we hope to convey back a perception of pleasure and experience as locals check out their own backyard”, as very well as to support “reignite the market.” 

Discover out far more about the STB-Klook marketing campaign right here.

Showcased impression credit score (Singapore Chinatown): urf/Getty Images

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