December 8, 2021

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The travel folks

The WiT Podcast – Episode 30: Mira Bharin, Director, Brand, Marketing and Communications, Sentosa Development Corporation

2 min read

The WiT Podcast – Episode 30: Mira Bharin, Director, Brand, Internet marketing and Communications, Sentosa Improvement Company
21/12/2020,
by WiT,
in Distribution,
Featured,
Marketing and advertising,
Locations,
Sectors,
Social,
WiT Podcast

Think about this –
previous year, Singaporean people produced about 8.58
million outbound departures by air and there had been all around 2.13 million outbound
departures by sea in that exact yr. Remarkable figures for a compact island of 5.6
million men and women … so where did they journey to this 12 months with borders closed?

Nicely, the island of
Sentosa became their key playground and the Sentosa Advancement Corporation
and its associates have been busy adapting, building and experimenting in a
global world gone regional.

From obtaining 20% of its
visitor numbers coming from domestic pre-Covid, nicely, it is absent to 100% and you
can think about the pressure it is put on the island primarily through this calendar year
finish.

In this extensive-ranging dialogue with Mira Bharin, Director, Manufacturer, Internet marketing and Communications, Sentosa Development Corporation, we speak about how Sentosa and its organizations have tailored, the new tools it is adopted in engaging with its customers – from gamification to dwell streaming, and the secrets and techniques she’s identified about her island residence.

And like the most exciting
journeys, the discussion can take a detour into make-up and lipstick territory
exactly where we discuss of how “masks have turn out to be the new lipstick”, food stuff (discover out
the place the most effective chicken rice is on Sentosa), and beer.

Sure, SDC has released Singapore’s
very first vacation spot-inspired beer branded “Islander Brew” in collaboration with
Brewerkz and it is also Singapore 1st carbon neutral beer.
There are 4 flavours to pick out from and the way Mira describes her
favourites makes you just want to check out it.

And guess what Mira’s major would like for 2021
is?

Have a listen.

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