Journey expert PR consultancy, Lotus, has been appointed by Go to Estonia as the retained Uk PR agency to advertise the state as a visitor vacation spot.
Lotus’ marketing campaign will use the essential pillars of Go to Estonia, which include things like mother nature, meals and drink, lifestyle, wildlife and experience, to really encourage visits to and beyond Tallinn.
Tourism is a important business in Estonia, accounting for 8 per cent of GDP prior to the pandemic.
Lotus will be supporting Take a look at Estonia to bring in United kingdom-based visitors for overnight, weekend and extended visits to the nation, utilizing a variety of strategic approaches to elevate the profile of Estonia among a diverse selection of audience.
Media outreach will take into consideration the many events in the Estonian cultural calendar, as nicely as seasonal pursuits and excursions, positioning Estonia as a functional holiday break destination for its visitors.
The account will be strategically overseen by main govt, Jules Ugo, supported by senior account supervisor, Katie Cosstick, and account govt Matilda Haymes.
Lotus will report into Kadri Gröön, head of worldwide media and meals concept at Stop by Estonia.
Ugo stated: “We are delighted to announce that we are doing the job with Visit Estonia to enhance visitation to this exclusive region.
“Estonia features people an interesting blend of lively towns with fascinating background and lifestyle, lakes and forests and archipelagos.
“The feeling of area and wellbeing that is intrinsic to the country helps make it the perfect submit-pandemic getaway and Lotus appears to be ahead to increasing the international profile of this unique nation.”