The Polish Countrywide Vacationer Business (PNTO) has appointed a new Uk & Ireland director in advance of a fast paced yr welcoming back again travellers to the region immediately after the pandemic.
Dorota Wojciechowska, a former head of promoting of the PNTO, will stage into the London purpose.
The new appointment arrives at an exciting time for Poland with new tactical advertising campaigns continuing to construct up an picture of a spot for varied metropolis breaks, unforgettable nature escapes and outdoor experience.
By managing personalized on line strategies and inserting key tourist attractions in Television set exhibits with big audiences, Wojciechowska options to increase Poland’s graphic among the the British travellers who have never been to Poland ahead of.
As world journey continues to return to pre-pandemic stages, Wojciechowska will utilise her vast expertise to help position Poland as a leader in Europe’s tourism industry.
The PNTO ideas to operate intently with large profile influencers, viewpoint leaders and media to make targeted and very powerful on the net campaigns.